Privacy Policy

Last updated: 14/10/2025

LU English ("we," "our," "us") respects your privacy and is committed to protecting your personal information. This policy explains what we collect, how we use it, where we store it, and your choices.

1) Information We Collect

  • Account info: name, email, password, contact details.
  • Payment info: handled by Stripe or PayPal. We don't store card numbers.
  • Lesson recordings: all live lessons are recorded for safety, quality checks, and dispute resolution.
  • Messages & notifications: booking confirmations, reminders, recording links.
  • Technical data: device, browser, OS, IP address, connection quality (to deliver lessons and troubleshoot).
  • Cookies & analytics: essential cookies plus Google Analytics for usage stats.

2) How We Use Your Information

  • • Provide and manage lessons and accounts.
  • • Process payments and credits.
  • • Share recording links securely with you.
  • • Maintain platform safety (especially for minors).
  • • Send operational notifications (reminders, updates).
  • • Improve lesson quality and platform performance.
  • • Comply with legal obligations (e.g., payments recordkeeping).

We do not sell your personal information.

3) Data Storage & Retention

Lesson recordingsautomatically deleted after 3 days
Account infokept while your account is active; deleted within 12 months after account closure
Support messagesup to 24 months
Payment datakept by Stripe/PayPal under their own policies; not stored by us

4) Data Location

Our primary servers are in Hong Kong. By using our service, you agree that your information may be stored and processed there.

5) Children's Privacy

  • Minimum age to register: 13.
  • Ages 13–15 require parental or guardian consent. Because credits are purchased by card, we rely on payment by a legal adult as the consent mechanism.
  • • All lessons are recorded to protect students and teachers.

6) Cookies & Tracking

  • • We use essential cookies for core site functions.
  • • With consent, we use Google Analytics to understand site usage.
  • • You can manage cookies in your browser; some features may not work if you disable them.

7) Third-Party Providers We Use

We share only what's needed to run the service:

  • Payment processors: Stripe, PayPal.
  • Video/classroom technology: 100ms and VooV (used for China).
  • Teachers: access to student names and lesson details to deliver lessons.

We don't allow third parties to use your data for their own marketing.

8) Marketing Emails (Optional)

If you opt in, we may send occasional product updates or promotions. You can unsubscribe anytime via the link in the email or your account settings. Operational emails (receipts, reminders, recording links) will continue as they're needed to run the service.

9) Data Security

We use encryption, firewalls, access controls, and secure hosting to protect your information. No system is perfect, but we take reasonable steps to keep data safe.

10) Data Breach Response

If we become aware of unauthorized access to personal data, we will act quickly to contain the issue, assess impact, and notify affected users when required by law and good practice.

11) Parental Rights

Parents or guardians of students aged 13–15 can contact us to review, update, or request deletion of their child's account information, subject to our need to keep certain records for legal or operational reasons.

12) Business Transfers

If LU English is involved in a merger, acquisition, or sale of assets, your information may be transferred to the new owner, who will continue to handle it under this policy.

13) Your Choices

  • • Update your profile and preferences in your dashboard.
  • • Request account closure via support.
  • • Manage or withdraw analytics cookies through the cookie banner or browser settings.

14) Changes to This Policy

We may update this policy as our service evolves. If we make significant changes, we'll notify you by email, in-app notice, or website banner.

15) Contact Us

Data Protection Contact

LU English
9 Bartle House, Oxford Court
Manchester, M2 3WQ
United Kingdom
Email: privacy@luenglish.com